Theo Bakana and Julie Geilenkirchen appointed to lead the oona fashion studio

oona unlocks the power of authentic local connections with Julie Geilenkirchen and Theo Bakana leading the Benelux Fashion Studio.

 

Both have worked at oona’s Fashion Studio for a couple of years. Together, they amount to 15 years of PR experience and brand communication knowhow. Theo and Julie’s expertise will enhance oona’s community-first strategy, that allows bran​​ds like ​​UNIQLO, Zalando, Levi’s® and Gucci, or local heroes Wouters & Hendrix and DYO to flourish and distinguish themselves. With Theo and Julie at the helm, oona will strengthen her position as strategic partner for fashion clients in the Benelux.
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​A dynamic duo with complementary talents
​Julie Geilenkirchen specializes in creating impactful brand stories and building long-term relationships with influencers, media, and other key stakeholders. “For me, PR is all about building strong relationships and sharing truly meaningful stories,” Julie says. 

Her expertise is complemented by Theo Bakana's strategic vision and creative flair. “Together we form a powerful combination of vision and execution. Our skills reinforce each other and allow us to provide innovative and effective solutions to our clients' challenges,” adds Theo.

Forward-thinking vision for fashion in the Benelux
​With their combined experience and shared vision, Julie and Theo are determined to continue the growth of oona's Fashion Studio in the dynamic and ever-changing fashion industry.

"Our strength lies in our community-first approach. We keep on top of the latest trends and developments in the fashion world and encourage our clients to join us in making stories locally relevant. We look for innovative collaborations with the right people, brands and media. We do this locally, but also in the Benelux and wider European market" - Theo Bakana and Julie Geilenkirchen, Fashion Studio team leads at oona

About Julie and Theo
​Theo Bakana and Julie Geilenkirchen have both been active in oona's Fashion Studio for several years. Theo brings his versatile background in communications to the table, including as a brand manager at Harper's Bazaar. His experience at leading brands gives him deep insight into the dynamics of the fashion and lifestyle industry. Julie's expertise in fashion e-commerce and PR, gained at the former Belgian luxury fashion platform Carré Couture, along with her experience as a fashion content creator, make her a perfect addition to the team.

Together they form a leading duo that will further develop oona's Fashion Studio and play a key role in the growth and renewal of oona's fashion portfolio.

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About oona.agency

oona is a community-first communications agency, adopting a radically different approach towards storytelling. Rather than targeting communities from the outside, we connect and create with them from the inside. We know who to listen to, where to be, which stories to tell and how to behave, specific to each community. That’s how we turn a brand into a hero within their communities.

Based in Belgium and the Netherlands, we are a Benelux partner with a global mindset. We partner with local champions to expand their business in the Benelux and across Europe, and help global companies become local heroes. 

For almost 20 years, we have been thought leaders in the Benelux, embracing technology to drive community engagement and impact measurement. Driving our growth and expertise are brands such as Polestar, Zalando, Levi’s®, Samsung, Airbnb, Gucci, Remy-Cointreau, Nespresso, PepsiCo, IKEA, Uniqlo, ICI Paris XL, Niko, Telenet, Streamz, Tadaam, Auping and many others.