oona complements their management team with two strong women
If I have seen further, it is by standing on the shoulders of giants. And this is exactly what oona has encouraged their team to do. During the last couple of years, Shanice Engel (°1993) and Karen Moreaux (°1989) have built the foundation of their respective studios, which have evolved to be key business drivers of the agency. As associate partners, they complement the expertise of the management team with their in-depth knowledge of how millennials and Gen Z consume media.
Started as a boutique agency, oona is now a full-service content agency with offices in Antwerp, Ghent, and Amsterdam employing a team of +50 digital natives. Since 2003, oona has been continuously evolving to keep delivering value to its clients. And an intergenerational management team is now part of how oona stays ahead of the curve.
Werner De Smet, CEO: "With Shanice and Karen, we are promoting two complementary profiles that have proven to be very strong strategically, operationally and relationally. They are both heavyweights in their field, and also have a solid dose of leadership and business development skills. They're the perfect candidates to help shape the future of our agency."
Shanice Engel: "Internationally, influencer marketing is a multibillion-euro business with an exceptionally high and measurable conversion rate. Therefore, it is at the top of my agenda to keep pushing influencer marketing in the Benelux to the heart of the story. And this through thorough data analysis and meaningful collabs with a mix of multinationals and up-and-coming local brands.
Karen Moreaux: "Over the past three years, I have developed the entertainment studio as a key business driver within oona. What motivates me is to start from a strong story, connect with the right communities, and generate impact across all channels".
Werner De Smet
Shanice Engel